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Channel Properties

Tmall Global

1. Operate businesses locally
2. Fulfill orders internationally

Tmall.com

1. Establish business entity in Mainland China
2. On-the-ground operations to reach consumers quickly

 

Entry Requirements

Tmall Global

1. Presence in Mainland China: 0-2 years
2. Operations location: Mainland China or abroad
3. Stock location: Abroad

Tmall.com

1. Presence in Mainland China: 3 years+ OR sufficient expenditure to gain traction in China's market
2. Operations location: Mainland China
3. Stock Location: Mainland China

 

Examples

Tmall Global

1. Premium fashion brand A is eager to expand into the China market