Help You Sell on Tmall is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China.

A storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration.

There are two ways to join Tmall's platform:

1. Companies with China in-country business operations can apply to and
2. Companies with overseas licenses are eligible for Tmall Global.

As an open platform marketplace, provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers.

Operating a storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics.

For details, please see the business model sections in and Tmall Global.

Brands Operating on Tmall's Platform